| Feature | Us | Others |
|---|---|---|
| IPO vs direct listing vs private capital | Independent assessment of path, timing and tradeoffs for micro cap issuers | May push a preferred product or fee-maximizing structure |
| Exchange and listing suitability | Compare Nasdaq and NYSE tiers vs governance, float and reporting readiness | Generic exchange preference, less focus on micro cap constraints |
| Capital markets preparation | Design share classes, voting and equity story for US institutional investors | Standard materials, limited focus on founder control and US norms |
| Governance and post‑listing support | Advise on disclosure, investor communication and M and A use of equity | Narrow focus on closing the IPO, limited post‑listing guidance |